who must provide the passport data for private label furniture
If you buy private label furniture, you are usually the manufacturer yourself
With private label, it usually applies that the person whose brand or name appears on the furniture is considered the manufacturer — and thus the party that must provide the data for the digital product passport. This is a direct consequence of how the ESPR defines manufacturers: not as "who physically makes it", but as "who puts it on the market under their own name". Anyone who has furniture produced by a factory and then sells it under their own brand cannot automatically leave the administrative burden of the passport with that factory. The actual production data — materials, composition, repair information — usually comes from the original producer, but the responsibility to ensure that data is complete and correct in the passport lies with the brand holder.
Who this applies to, and where the boundary lies
This applies specifically to companies that have furniture made by a third party (inside or outside the EU) and then sell it under their own brand name, without changing anything in the design or composition. For that situation, the affixing of their own name or brand in accordance with Article 27 of the ESPR (Regulation (EU) 2024/1781) is decisive for who is considered the manufacturer — not who owns the production facility. This does not automatically apply to companies that only resell without putting their own brand on it: they fall more under the role of distributor or dealer, with different obligations. And it does not automatically apply to companies that do modify an existing product before selling it under their name — that modification can further sharpen the manufacturer role. For those who are unsure whether their own situation tends towards "just reselling" or "putting their own brand on it", the distinction between these two roles can be found in who is responsible for the digital product passport of furniture and in am I an importer or manufacturer under the ESPR.
When this will take effect is not yet fixed
There is no exact start date yet for the product passport for furniture. The ESPR itself is already in force, but the concrete obligation to provide a digital product passport for furniture must still be worked out in a delegated act, and the European Commission's work plan only foresees that later. Until that act is in place, nothing will change to the existing obligations for manufacturers and brand holders — the rules on who is considered the manufacturer are already in the ESPR itself, only the obligation to actually deliver a passport is waiting for further elaboration. As soon as a fixed date is determined, it will be mentioned here.
What this concretely means for procurement
For anyone buying private label furniture, the first step is to determine whether their own brand name appears on the product — if so, there is a strong likelihood that the manufacturer role is automatically assigned as a result, regardless of what has been contractually agreed with the supplier. The second step is to determine what data the actual producer can and is willing to provide: material composition, origin of components, repair and disassembly information. Article 38 of the ESPR (Regulation (EU) 2024/1781) also places obligations on actors in the supply chain — so the factory that physically makes the furniture — to provide relevant product information to the person placing it on the market. This means that the brand holder is in practice dependent on what the underlying manufacturer supplies, but remains responsible for the accuracy and completeness of the passport. A third, practical step is to document this in the purchase agreement: who provides which data, in what format and at what time, so that when a new collection is delivered there is no need to search for missing material data. If you also work with a supplier outside the EU, there is an additional layer — this is explained in my manufacturer is outside the European Union, who arranges the product passport then. And because the data often comes from a third party while the brand owner is accountable for it, it is also important to know what happens if that data turns out to be incorrect — that is described in who is liable for incorrect data from a supplier in the passport.
Where this is based on: Article 27, 38 and 10 of the ESPR
Article 27 of the ESPR (Regulation (EU) 2024/1781) describes the obligations of manufacturers, and the definition of "manufacturer" in the regulation is linked to placing a product on the market under one's own name or brand — not to the actual manufacturing. Article 38 regulates the requirements for actors in the supply chain, including the obligation to provide information needed to comply with digital product passport obligations. Article 10 describes the requirements that the digital product passport itself must meet, including which data it must contain and how that data must be accessible. Together, these articles determine that the brand owner in private label is the final responsible party for the passport, while the underlying producer is obliged to supply the underlying data.
Anyone currently procuring private label furniture should start now by inventorying which product information their own suppliers can provide, and document that agreement — so that when an obligation becomes definitive, there is no backlog to catch up on.
This is based on
- Regulation (EU) 2024/1781 (ESPR), article 27 (obligations of manufacturers)
- Regulation (EU) 2024/1781 (ESPR), Article 38 (requirements for actors in the supply chain)
- Regulation (EU) 2024/1781 (ESPR), article 10 (requirements for the digital product passport)
The regulation itself is available on EUR-Lex. We refer per statement; you do not need to believe us.
What you concretely have to do
What is expected of you
Anyone who has furniture made by a third party and then places it on the market under their own brand name is considered a manufacturer for those items. This is one of the key points of the ESPR: not the person who physically makes the furniture bears the obligations of Article 27 of the ESPR (Regulation (EU) 2024/1781), but the person whose name or brand appears on the product. This applies regardless of how much involvement there has been with the design or production. More about that distinction can be found on selling under your own brand — what obligations do I have?.
Gathering and assembling the data
Article 27 places the responsibility on the manufacturer to ensure that the digital product passport exists and is correct, even if the actual production data comes from a supply chain partner. For a company with 10 to 100 employees, this usually means there must be someone — often in procurement or quality — who requests technical specifications, material composition and origin information from the factory, checks for completeness, and passes it on to the party that compiles the passport. If you yourself know nothing about the materials because "the factory handles that", you run the risk of publishing a passport without anyone within your own company having checked whether the content is plausible.
Ensuring that the supplier cooperates
Article 38 of the ESPR (Regulation (EU) 2024/1781) describes requirements for actors in the supply chain: anyone who supplies components, materials or semi-finished products must make available the information needed to comply with product requirements. This directly affects private label, because the factory that produces the furniture for you is often the only party in that chain that actually has the source data — wood species, adhesive composition, coatings, origin of the metal in a frame. In practice, this means that there must be a basis in the purchasing contract or in correspondence with the factory to request that information and receive it in a timely manner. Without that agreement, there is a real risk that the data arrives late, is incomplete, or is not available at all when the passport is to be published.
Ensuring that the passport meets the formal and substantive requirements
Article 10 of the ESPR (Regulation (EU) 2024/1781) sets requirements for the form and content of the digital product passport itself: which data categories must be included, how the data carrier is linked to the product, and how accessibility and updates are regulated. For a private label seller, this means it is not enough to have a pdf with specifications somewhere — the data must be structured correctly and linked to a data carrier on or with the product. This is typically the part where a platform such as furnipas takes over the work, but the underlying data must first come from the manufacturer (in this case: the private label seller).
Where things go wrong in practice
A number of situations recur regularly in practice with private label procurement.
The factory supplies a technical datasheet, but not the data the passport requires. A supplier document with strength classes and dimensions is not automatically the same as the material composition or origin information relevant for a product passport. Anyone assuming that one document replaces the other often discovers too late that there is a gap in the data.
There is no contractual agreement on the supply of passport data. With many private label relationships, the purchase agreement was drawn up years ago, well before the product passport became relevant. Without an addendum that specifies who supplies which data and when, the factory is not obligated — and often not accustomed — to provide this information proactively.
The factory changes a component or material without notifying the seller. A private label seller who has requested data once and regards it as fixed runs the risk that the passport no longer matches the actual product when the factory uses, for example, a different adhesive, coating or supplier of plastic components.
Goods are purchased from multiple factories at the same time under one brand name. With private label, the same model name is sometimes produced by different manufacturers, with minor differences in material or construction. If the passport data is not maintained per production variant, there is a risk that one passport is used incorrectly for all variants.
Unclear responsibility if the factory itself also supplies directly to other parties. When the same factory also supplies the product under its own brand or to another private label customer, there can be uncertainty about who must arrange the passport for which market version. See also for the broader definition. who is responsible for the product passport for furniture?.
What you can put in order now
For a private label seller, it is practical to regulate the following points in writing, preferably as an addendum to existing purchase agreements:
- A supplier declaration in which the factory confirms which materials, components and finishes are incorporated in the product, including origin where relevant.
- An agreement on notification obligation for changes: the factory informs the private label seller as soon as a material, component or supplier changes, so that the passport can be updated.
- A fixed contact person at the factory who is responsible for providing passport data, to prevent requests from being lost between departments.
- An overview per product variant, especially when the same model is produced by multiple factories or in multiple versions.
- A note in the procurement file about when and from whom which data were received, so that in an audit it can be demonstrated that the data have a traceable origin.
For companies that are unsure whether they qualify as a manufacturer for a particular product or as something else — for example because it also involves imports — the distinction is set out on am I an importer or manufacturer according to the ESPR?. And when the factory itself is located outside the EU, there is an additional layer of obligations, which is described on my manufacturer is located outside the European Union — who arranges the product passport then?
This is not legal advice. This page provides general information about the legislation that this platform concerns. We do not know your situation. If in doubt about your own case, consult a lawyer or the competent supervisory authority.
Written with AI based on the sources above, checked by a human on 2026-09-05. Is something not right? Let us know — corrections take priority.